Gautam Adani: Controversy, Contribution, and Capitalist Conundrum

Does Indian society truly appreciate its capitalists and wealth creators? Most often not. In this post, I will highlight this attitude through the lens of Gautam Adani. The Roots of Distrust The anti-capitalist sentiment in Modern India was seeded in 1947 when policymakers had a unique opportunity to shape a newly independent nation’s economic mindset. Instead […]

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Can Nike Escape the Sales Promotion Trap?

As a marketer with a limited promotion budget, would you allocate your money to sales promotion or advertising if everything else is equal? Sales promotions, such as coupons, discounts, and special offers, drive immediate purchases. However, their impact typically fades after the promotion ends. In contrast, advertising offers consumers compelling reasons to buy, develops consumer […]

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