Rankings are alluring. And because they feed into our hierarchy instinct, we tend to take them more seriously than we should. Let me elaborate with some examples in this post. College Rankings My friends and acquaintances sometimes consult me, a college instructor, regarding college choice decisions. In these interactions, I am surprised by their over-emphasis […]
So, You Don’t Own a Virtual Reality Headset. What Does That Say About You?
This year Apple demoed its first virtual reality (VR) headset, and Meta slashed the prices of its VR headset models. This corporate activity has motivated me to blog about innovative products like VR headsets. In this post, I will describe consumer behavior toward innovative products and discuss some behavioral implications. Most of us don’t own […]
Vegetable Gardening 101: Some Tips and Life Lessons
This post is a follow-up to Vegetable Gardening 101 (read here) wherein I described my gardening routine up to the planting season and wrote I would blog about the post-planting season in October 2022. Unfortunately, my 2022 gardening season was very disappointing. Consequently, I didn’t have the heart to write a follow-up blog. But a year […]