As a marketer with a limited promotion budget, would you allocate your money to sales promotion or advertising if everything else is equal? Sales promotions, such as coupons, discounts, and special offers, drive immediate purchases. However, their impact typically fades after the promotion ends. In contrast, advertising offers consumers compelling reasons to buy, develops consumer […]
Kashmir to Kashi: Exploring Shaivism
Did you know that, unlike any other region in India, the most anticipated and celebrated Hindu festival in my native Kashmir isn’t Diwali, Ganesh Chaturthi, or Durga Puja, but Shivaratri? Welcome to the land where Shiva is paramount in every aspect of Hindu culture, from festivals to philosophy. In this post, I will highlight the […]
How Alarming is India’s Income Inequality?
Income inequality is among India’s most pressing socioeconomic problems. Not surprisingly, opposition parties repeatedly highlighted this problem in the recent general election campaign. In this post, let’s explore what to make of this complex economic issue. Inequality Measure The Gini Coefficient (GC) is the most widely used measure of income inequality. It ranges from 0, […]